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2025 부산패션위크 모델 공개 오디션

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Big Data Analytics Sites in KOREA that Marketers Must know


Are you a marketer in your organization?

Let me introduce a site that will be very helpful to you. 


Big data and artificial intelligence are hot keywords these days.

Many companies around the world are spending enormous budgets to seize supremacy in this industry, and are being used in many different fields.

It is still unfamiliar to the public, but it is widely used in image analysis, translation, and data analysis in the industrial field.

The sites to be introduced now are those that structure data analysis very easily.


So let's get started.


1. GOOGLE TREND

https://trends.google.com/trends/?geo=US


Google Trends has the advantage of being able to view global data.

And it is good to use as a visualization material as an infographic.


Get information and insights on the latest trends around the world.

Marketers should always be informed about this data.


And through the Year in Search function, you can see the change of trends every year. You can become the world trend leader with Google Trends.


In addition, Google notifies you of regional trends, so it is more detailed than other data analysis sites.


2. NAVER DATA LAB

datalab.naver.com


Naver Data Lab is the best in the shopping field.

It provides shopping trends and search term rankings by date.



What's really amazing about this site is that it provides card usage statistics.

Consumers' card payment statistics provide information on how much they actually sell.

This can be seen with almost 100% confidence. great!


3. SOMETREND

www.some.co.kr


This site provides statistics mainly through trend analysis of social media.



Trend information is provided through media-centered keyword analysis such as TV broadcasting, social media, and movies.

In fact, I don't know how reliable this information can be, but I think it is useful information when doing social media-based marketing.


4. ODPIA

odpia.org


This site provides services under the concept of an open data platform. In addition, a total of 4 services are provided, including social analysis, public data, app service, and data analysis education.


ODPIA provides data through the supervision of the Department of Data Science at Sungkyunkwan University in Korea.

It is a system that recommends keywords based on media, blogs, and SNS data.

I think this site is the most effective for marketing based on SNS.



There are more big data sites. However, I just introduced a few simple things. In the future, another big data site will continue to be born.


Will great marketers continue to wait for this site to be born?

Or, will you develop your own abilities and skills regardless of the birth of such a site?

For marketers, data is just a weapon.

No matter how powerful your weapon is, if you don't have strength and intelligence, you won't be able to beat any enemy you encounter.

The muscles and wisdom you really need are an eye to see data, a brain to understand, and an experience to use.

Now, data analysis will be an important task and skill anywhere.

I wish you all!



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