"Feel The Rhythm Of Korea" : LEENALCHI & AMBIGUOUS DANCE COMPANY
Imagine your Korea "Feel the rhythm of Korea"
"Feel
the rhythm of Korea"
Korea Tourism Organization (KTO) has
produced international promotional videos for South Korea under the title “Feel
the rhythm of Korea!”. This project is to show main tourist attraction such as
Seoul, Busan, Jeonju etc. through videos so that foreigners are indirectly able
to see and enjoy Korea even in this COVID-19 situation. As a result, all the
promotion videos from Youtube channel ‘Imagine your Korea’ got more than 300M
views and getting more popular in abroad and also won the ‘Tourism Innovation
Awards 2020’ as the best digital campaign award at the Tourism Innovation
Summit 2020 hosted by Seville, Spain. Even though these videos are mainly for
tourists, it has gained tremendous popularity in Korea as well with its
addictive melody and interesting visual.
LEENALCHI
BAND X AMBIGUOUS DANCE COMPANY
Leenalchi
is a Korean alternative pop band that sings fusion pansori (Korean traditional
music). This group has been gaining popularity as a music that combines a
modern pop with pansori. Ambiguous dance company is a modern dance group of
Korea that is widely known through the promotional video series of KTO. The
collaboration of Leenalchi Group's fusion pansori and Ambiguous Dance Company's
unique modern dance is very attractive and impressive. Usually old traditional
culture can be forgotten someday. However, they have contributed to modernizing
and reinterpreting Korean traditions and promoting Korean culture all over the
world.
1. Feel the Rhythm of Korea: SEOUL (Tiger is Coming)
2. Feel the Rhythm of Korea: BUSAN (A Fish Map)
3. Feel the Rhythm of Korea: JEONJU (Catch A Rabbit)
4. Feel the Rhythm of Korea: ANDONG (You Know Who I am)
5. Feel the Rhythm of Korea: MOKPO (Crying Softshell Turtle)
6. Feel the Rhythm of Korea: GANGNEUNG (Ddiddiroo Diroo Diroo)
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